Global Management Challenge Blog
In new version of GMC simulator appeared important innovation in management reports - sheet "W", which stores raw data for formation of the remaining sheets (useful in computational models development). However, if you parse each row in sheet "W", then you will see, that part of rows remains unused data in lines - 102, 103, 104, 105, 106, 107.
Impact of direct advertising on market is different from corporate advertising. It has less cumulative effect, but affect acts immediately in the current period. Impact of direct advertising on sales does not depend on the type of product or market, the dependence is identical for all cells of the matrix of demand (3x3).
If you want to win in Global Management Challenge, you need to know not only exclusive tips and hints, but also you must correctly and accurately forecast sales for each product. This tip describes basic method of testing demand (market growth) factors.
Corporate advertising effects on market very long period of time, but does not effect on sales immediately. Also, corporate advertising has a strong cumulative effect, so the strategy of investments should be planned for all 5 periods. Effect on sales is different for each market. The greatest effect will be in the Internet. EU and Nafta have the same effect, but is less than in the Internet.
Only few GMC-players understand how to use the management budget (MB) to increase the efficiency of production, because it is not clearly marked in the official manual and extremely difficult to test in practice. But if you have a couple of thousand reports, then making correct analysis is a matter of technique.
Maintenance (MT) is not the most expensive part in company budget, but can save a couple thousand with proper planning. To do this, you need to invest as much - as you really need and no more.
Agents and distributors recruitment is a very simple mechanism. The exact number of agents available in the next period depends on several factors.
When you choose an insurance plan for the next period, it is important to understand that the best choice can be only between two options - insurance plan 4 or 0. Insurance plans 1, 2 and 3 are less favorable than 4.