Global Management Challenge Manual

Marketing

  1. Demand factors
  2. How to test demand factors
  3. Backlog of orders
  4. Seasonality
  5. Assembly time
  6. Research and development
  7. Corporate advertising
  8. Direct advertising
  9. Prices
  10. Agents and distributors - number
  11. Agents and distributors - support
  12. Agents and distributors - commission
  13. High quality raw materials
  14. Management budget
  15. Training
  16. Ports
  17. Website development

 

Goodwill

  1. Goodwill factors
  2. How to test goodwill factors
  3. Dividends
  4. Liquidity
  5. Research and Development
  6. Market share
  7. Backlog
  8. Agents and Distributors
  9. Resources
  10. Investment return

 

Game mechanics

  1. Research and development
  2. Maintenance map
  3. Agents and distributors recruitment map
  4. Insurance plan
  5. Product quality estimate
  6. Investment perfomance
  7. Demand elasticity
  8. Assembly workers recruiting
  9. Dividends

 

Scenario guides

  1. General guide for all scenarios
  2. Scenario 14C1 guide
  3. Scenario 14C3 guide
  4. Scenario 15C1 guide
  5. Scenario 16C1 guide
  6. Scenario 17C1 guide
  7. Scenario 18C1 guide

 

Bonus

  1. Management reports mining
  2. International Final
  3. Cooperative strategies
  4. Cooperative strategies - International Final examples
  5. Alternative scenario versions

 

International Final management reports

  1. International Final 2013 - Scenario 12C3
  2. International Final 2014 - Scenario 14C3
  3. International Final 2015 - Scenario 15C1(4)
  4. International Final 2016 - Scenario 16C1
  5. International Final 2017 - Scenario 17C1(4)
  6. International Final 2018 - Scenario 15C1
  7. International Final 2019 - Scenario 17C1
  8. International Final 2020 - Scenario 17C1(6)
  9. International Final 2021 - Scenario 17C1